Hubei Xinlong Yuanchang Trading Co., Ltd. operates mserlavof.com and is responsible for the personal information it collects and uses for this store. For privacy requests, contact service@mserlavof.com. Shopify and other providers may also process information under their own notices.

Orders and support conversations can provide your name, email, phone number, billing and shipping addresses, purchase details, and correspondence. Browsing can generate IP addresses, browser and device information, page activity, and cookie identifiers. Payment services process payment credentials; the store may receive payment status, transaction identifiers, and limited details needed to administer purchases.

We use relevant information to administer purchases, arrange delivery, provide tracking and support, process returns, prevent fraud, maintain records, and meet applicable obligations. Where a legal basis is required, processing may rely on contract performance, legal duties, consent, or legitimate interests as applicable. If marketing or analytics tools are enabled, their use is subject to applicable consent and opt-out requirements. Marketing messages include an unsubscribe option.

Essential technologies support shopping bags, checkout, security, and saved privacy choices. If enabled, analytics and advertising technologies may measure visits or personalize marketing. Where consent is required, non-essential technologies require it. Use store privacy controls and browser settings to manage preferences. Blocking essential cookies can affect checkout. Recognized opt-out signals, including Global Privacy Control, are honored for relevant processing where legally required.

Relevant information may be shared with Shopify, enabled payment services, fulfillment providers, carriers, and service providers supporting store operations. Enabled analytics or advertising providers may receive information consistent with your applicable choices. Disclosures may also occur to meet legal obligations, protect rights, prevent fraud, or support a business transaction with appropriate safeguards. Advertising-related disclosures can qualify as sale or sharing under some laws; applicable opt-out requests can be made through available store controls or by contacting us.

Our operating company is based in China. Shopify and other providers may process information in additional countries. Where international transfers require legal safeguards, those requirements apply to the relevant processing.

Retention depends on the purpose and information involved. We keep records as reasonably needed for order administration, support, disputes, accounting, and applicable legal requirements. We use reasonable administrative and technical safeguards. No transmission or storage method is completely secure.

Depending on your location, you may have rights to access, correct, delete, receive a copy of, or restrict the use of information; object to processing; withdraw consent; or opt out of certain disclosures. Lawful exceptions may apply. Contact service@mserlavof.com to submit a request. We may verify identity proportionately or verify an authorized agent’s authority. Where an appeal right exists, contact us with your original request details. You may also contact the relevant privacy regulator. We do not discriminate for exercising applicable privacy rights.

The store is intended for adult shoppers and is not directed to children under 13. We do not knowingly collect personal information from children under 13. Contact us if you believe a child has provided information so we can investigate. Linked third-party services have their own privacy practices.

We may revise this notice as operations or requirements change. The date at the top identifies the latest update. Changes do not eliminate rights applicable to previously collected information. Send questions or privacy requests to service@mserlavof.com or call +86 15911936136.